online social reputation

A company's online presence, particularly positive, is priority to keep the brand's image alive. In the task of monitoring, the utilization of the following tools and processes will help accomplish such goal: 

1. Google Alerts & Mention to track and receive real-time alerts of company's mentions across the web including social media, blogs, and articles providing analytics on sentiment, trends and influencers (Hurst, 2025).

2. Trustpilot and Yelp to manage customer reviews and directly responding to them promoting a clear and open brand-to-customer relationship channel. 

3. Lexalytics to analyze sentiment, customer perception and opinions rapidly through AI.

4. A dedicated team readily available responding, with pre-prepared responses, to common crises and complaints to diffuse and minimize any negativity in a calming and professional manner. 

5. Google, Facebook and X Analytics as each of these platforms speak to a different audience and optimize content strategy. 

6. Talkwalker to track rumors that can legally harm brands reputation and ensure communication follows both, the ethical guidelines and legal parameters to online engagement. 

By using all or a combination of the above resources, the company can maintain a positive online presence by fostering transparency, staying ahead of any management issues, and respond to customer concerns quickly.