AI’S IMPACT ON JOBS
Job title: Marketing Analyst
Results from JobsGPT are the following:
Task
Exposure Level
Estimated Time Saved (%)
Rationale
Data Collection & Cleaning
E2
40-60%
AI-powered tools can automate data extraction, cleaning, and structuring, significantly reducing manual effort.
Market Research & Trend Analysis
E7
30-50%
LLMs can process vast amounts of unstructured data to identify trends, customer behavior, and competitor insights faster.
Campaign Performance Analysis
E2
30-50%
AI-powered analytics platforms can generate reports, identify patterns, and offer recommendations for optimization.
A/B Testing & Experimentation
E2
30-50%
AI can automate A/B test result analysis and suggest changes based on statistical significance.
Data Visualization & Reporting
E2
40-60%
AI can create charts, dashboards, and summaries, saving time on manual report generation.
Customer Segmentation & Profiling
E7
30-50%
AI can identify audience clusters based on behavioral data and suggest targeted marketing strategies.
Forecasting & Predictive Analytics
E7
40-60%
AI can enhance predictive models by analyzing past data and forecasting future trends with greater accuracy.
SEO & Digital Marketing Insights
E2
30-50%
AI can analyze search trends, recommend keywords, and optimize ad spend.
Competitor & Sentiment Analysis
E7
30-50%
AI can scan social media, news, and reviews to extract competitor and brand sentiment insights.
Automated Reporting & Dash-boarding
E2
50-70%
AI tools can generate automated reports and dashboards, reducing manual work.
Based on the chart above, I was able to concluded that AI can basically help with most of the task since the job title is very analytical. AI can help save the most time with: Data Collection & Cleaning, Data Visualization & Reporting, Forecasting & Predictive Analytics, and Automated Reporting & Dash-boarding. Time can also be shortened in the following tasks: Market Research, Campaign Performance, Demographics, SEO Insights, and Competitor & Sentiment Analysis.
A Marketing Analyst job is to analyze a organization's marketing data to uncover insights that improve marketing efforts (Harvard, 2025). The marketing analyst must have a strong foundational marketing knowledge, specially on how to promote a product of service to garner that specific audience. Curiosity is also a key aspect because by knowing what insights and answers can be found in the data, successful marketing efforts with likely happen.
I believe AI is a fabulous tool that can, most of the time, save many hours of research and data collecting and let the human brain come up with creative efforts instead for the campaign, etc. Anyway, I think, all the data that AI collects has been put on the internet by human beings through all these years. It just, in a matter of seconds, helps us find what we need. We just to interpret it correctly! Jobs are expected to keep growing by 8% through 2033.